You’re at $150K+ MRR and your team still explains what you do four different ways.
We build content strategy, content, and brand messaging & positioning for VC‑funded B2B SaaS companies. Buyers should know why you beat the competition without you explaining it.
The call answers one question: would working with us make you more money than doing it alone. Free, 30 minutes.
Trusted by teams at
Paid CAC is up 15 to 20% a year. Your content was supposed to be the offset.
You're spending more on Google and Meta every quarter just to stay flat. The board wants to know why organic isn't picking up the load.
Meanwhile, 99.2% of informational searches now get answered by an AI Overview before anyone clicks through. Your team, usually one to five people juggling five content formats at once, doesn't have the bandwidth to fix the real problem.
You're not making the shortlist buyers build before they ever call sales. In B2B SaaS, there's no second place. You either make the shortlist or you don't exist.
See if we’re a fit →Another blog post won’t fix a message nobody remembers.
More paid spend just rents you another quarter on the same treadmill.
What actually offsets rising CAC is content built to get you cited: one message, said consistently, that gets you found before the first sales call, everywhere buyers are already building their shortlist. Miss it and the product doesn't matter.
We build that first. After that, everything downstream gets easier.
We were writing about AI companies before “AI startup” was a funding category.
Professional Pen is led by Anthony Sills. His byline coverage of ROSS Intelligence, the AI legal-tech pioneer, ran years before “AI startup” was a funding category. It was cited in the Stanford Law Review and the GW Law Review. Eighteen years and 776+ clients later, the work is the same: cut what doesn't matter, simplify what's left, and distribute it until it resonates enough to move buyers to act.
What we do
01
Content Strategy
The plan that connects what you publish to how your buyers actually decide to buy.
02
Content Creation
The writing, ghostwriting, and production that carries that plan into the world.
03
Brand Messaging & Positioning
The one story, said the same way, everywhere it needs to show up.
We’re not for everyone.
This is for you if…
- You’re VC-funded B2B SaaS doing $150K+ MRR
- You’re already running paid acquisition and feeling dependent on it
- Content and positioning are nobody’s full-time job at your company, or your team is buried
- You’ve got pressure from your board or investors to show what’s actually working, and you want it fixed now, not next quarter
- You know your story isn’t landing the way it should, and you can’t quite name why
This is not for you if…
- You’re under $150K/month or pre-product-market-fit
- You’d rather work with the cheapest than the best
- You’re not ready to move for another few months
- You want to micromanage every detail instead of trusting the process
- You already know exactly what you’d say if a buyer asked why you, and everyone on your team says it the same way
Investment
Retainers are priced to scope, not off a rate card. We work out whether it makes sense for both of us on the call.
Anthony has a wealth of knowledge on the US market when it comes to content. He was able to understand our product, message, and brand right from day one. His content was high-quality, and SEO optimized. I know our SEO has significantly improved over the last year and six months. It’s actually almost tripled.
Jesse KaremaDigital Marketing Manager, Sine (a Honeywell company)
We can choose from hundreds of freelance writers, but we always turn to Anthony first.
Ashley DeLanceMarketing Copywriter & Content Manager, Beeline
If you’re looking for content marketing services that measurably attract more customers, Anthony is a guaranteed investment.
Laura McGuire, Esq.Marketing Manager, Modis & Vendorpass
You raised the round. Let’s make sure the story keeps up.
The call answers one question: would working with us make you more money than doing it alone. Free, 30 minutes.